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N.Y. Marketer Helps Boston's Japan Pitch

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N.Y. Marketer Helps Boston's Japan Pitch
She is the child of Brooklyn and Long Island, a New Yorker to the core. Cristyne Nicholas isn't shy about her devotion to the Yankees. As the head of NYC & Co., the city's tourism marketing agency, she relished crafting a campaign for Hideki Matsui that targeted Japanese tourists.

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[Full Article: http://www.courant.com/sports/baseball/hc-bbbosnyc0401.artapr01,0,1604178.story?coll=hc-headlines-baseball]
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  • Author: westbaystars
  • on: Apr 3, 2007 10:57 PM
  • Posts: 35252
  • From: Yokohama, Japan
  • YBS Fan
  • Registered: Aug 2001
  • In MLB News
  • 0 replies

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