TSA, MBC ESPN acquire rights to Nippon Professional Baseball Games
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The deal involves MBC ESPN and TSA acquiring the television rights to all the road games of the Yomiuri Giants baseball club against the Yokohama Baystars, Hanshin Tigers, Hiroshima Toyo Carp and Tokyo Yakult Swallows baseball clubs, all of which belong to the NPB’s Central League.
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TSA (Korea/Japan) MD Chung See Liang says, “We are extremely honored to be able to partner with MBC ESPN on this acquisition and are also very pleased with the outcome. The Tokyo office of TSA covers 2 of Asia’s most important markets – South Korea and Japan – and we are very excited to be able to participate in professional baseball which is undoubtedly one of the most popular sports in both countries. This deal also marks TSA’s first major foray into the world of Japanese professional baseball and we are confident that more such deals will follow in the near future.”
[Full Article: http://www.indiantelevision.com/headlines/y2k7/apr/apr202.php]